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Moving Beyond the Mimicry Effect to Engage Sober-Curious Consumers

25 July 2026

Moving Beyond the Mimicry Effect to Engage Sober-Curious Consumers

After the success of Casamigos, George Clooney bets on the non-alcoholic beer trend with Crazy Mountain

12 March 2026

After the success of Casamigos, George Clooney bets on the non-alcoholic beer trend with Crazy Mountain

The Can: Pop Packaging That Resonates with Gen Z

1 March 2026

The Can: Pop Packaging That Resonates with Gen Z

Sodamore concludes its inaugural year with a volume of 60,000 bottles

23 February 2026

Sodamore concludes its inaugural year with a volume of 60,000 bottles

Labelling: EU Court Bans the Use of ‘Gin’ for Non-Alcoholic Drinks

22 February 2026

Labelling: EU Court Bans the Use of ‘Gin’ for Non-Alcoholic Drinks

Immagine generata con IA

22 February 2026

Dealcoholized wine: MEF-MASAF decree signed. Production now greenlit in Italy

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