Branca International invests in Altr, a specialist in dealcoholisation technology

Branca International has announced a strategic investment in Altr, an innovative technology company specialising in advanced ethanol management solutions for alcoholic products, ranging from wines to spirits.

The deal is part of a long-term vision that recognises the evolution of the beverage sector and shifting consumer patterns, which are increasingly leaning towards a greater variety of experiences and usage occasions. In this landscape, technology acts as an enabler to broaden production possibilities.

Altr has developed a proprietary technological solution capable of reducing or removing ethanol at a molecular level, while preserving the structure, aromatic profile, and sensory identity of the liquid. This approach moves beyond traditional dealcoholisation, offering producers a flexible tool to modulate alcohol content without compromising taste, complexity, or the drinking ritual.

Altr’s vision is one where technology and tradition coexist, allowing brands to explore new applications and consumers to access a wider range of choices within a unified drinking culture built on quality. It is a philosophy that transcends simple binaries, helping to normalise the existence of diverse options within the same consumer universe.

For Branca International, the investment represents a strategic opportunity to pair its industrial heritage and premium brand portfolio with an emerging technological expertise. This move is positioned as a medium-to-long-term asset, capable of supporting future product and market developments.

“Our role is to closely observe how the industry evolves and to invest in solutions that support its development over time,” stated Cav. Niccolò Branca, President of Branca International. “Altr represents a compelling technology because it expands the possibilities available to both producers and consumers, without compromising the value, quality, or identity of the products. This is an investment that looks to the future with an open, industrial mindset”.

AI-generated header image

© All rights reserved