Pernod Ricard launches Beefeater 0.0%

Pernod Ricard has officially launched Beefeater 0.0%, the non-alcoholic alternative to the world-renowned Beefeater London Dry Gin. This new expression maintains the brand’s iconic aromatic profile, lead by signature notes of juniper and citrus. While the bottle retains the classic London Dry logo, it stands out with a distinct azure blue aesthetic unique to the 0.0% ABV line. The product has been available since September at leading retailers and selected bars across Italy.

The Production Process

The formula for Beefeater 0.0% is crafted by adding a natural aromatic essence—created using the same botanicals as the original Beefeater—to a non-alcoholic base specifically developed for this expression. The botanical profile is achieved exclusively through the use of natural flavours.

The Perfect Serve

Beefeater’s recommended “perfect serve” is the Beefeater 0.0 & Tonic, a sophisticated non-alcoholic twist on the timeless Gin & Tonic. The recipe is straightforward:

• 50ml Beefeater 0.0%
• 150ml Tonic Water
• Garnish: Serve over plenty of ice with a fresh slice of lemon for that quintessential citrus hit.

Beefeater 0.0% is available at a suggested retail price of €13.90.