Amaro Liborio: Sicily’s first non-alcoholic amaro

Cheers! As a lifestyle and spirits blogger based in the UK, I’ve put together a translation that captures the sophisticated, “craft” feel of the modern beverage industry while maintaining that essential Italian heart.

Here is the professional English version of your story:

From Sicily with Soul: The Rise of Amaro Liborio, the Island’s First Zero-Alcohol Digestif

After two years of dedicated research and development, 2024 marked a milestone for Liborio Massimo Colaianni. An entrepreneur driven by a lifelong passion for bitters, Colaianni officially launched Amaro Liborio—the first alcohol-free Sicilian amaro.

A Legacy in Every Drop

The brand’s name is deeply rooted in family history. “I chose the name Amaro Liborio in memory of my grandfather, who hailed from Enna,” Colaianni explains. “I wanted the brand to reflect authentic family roots. The idea was born after noticing the surging global interest in non-alcoholic spirits and mindful consumption. My goal was to transform that vision into a product that, despite being alcohol-free, preserves the true essence of Sicilian flavor and the ritual of the after-dinner drink.”

The Craft and the Profile

The recipe begins with a meticulous infusion of selected botanicals. Key notes of bitter orange, orange blossom (zagara), and Sicilian almond create a profile that evokes the traditional scents and flavors of the island. Versatile by design, it can be enjoyed neat as a classic digestif or used as a sophisticated base for craft mocktails.

Global Reach and Recognition

The journey from the first 2022 prototype to the inaugural bottling in 2023 has been a whirlwind. Amaro Liborio has already graced the stages of major international trade fairs, including Cibus, TuttoFood, Slow Wine, ProWein, and the London Wine Fair.

Today, the brand is exported to Germany, Switzerland, Canada, and Australia. Its rapid ascent was cemented in 2024 when it was awarded “Best Innovation in Mixology” at Golosaria.