Cantina Tollo unveils To Be, a new range targeting natural Low-Alcohol and Chilled Red segments

Ahead of its time, Cantina Tollo first experimented with the low-alcohol category back in 2010 with a red wine named “6%,” produced from partially fermented must. At the time, low-alcohol offerings were not yet a market trend, and the project was eventually shelved.
Now, with the market primed and demand for lighter styles surging, the company is re-entering the space with To Be. This new line caters to the growing preference for lower-alcohol versions of traditional wines. The range includes To Be Fresh (Terre d’Abruzzo IGP), a red wine intended to be served chilled despite maintaining a standard 12.5-13% ABV, and To Be Light Bianco, a naturally low-alcohol white. In the latter, the reduced alcohol content of 9.5% ABV is achieved solely through early harvesting in the vineyard.The name “To Be” plays on the company’s identity (“To” for Tollo) combined with an exhortation to the consumer: an invitation to experience wine with spontaneity and immediacy, even outside conventional settings, while remaining rooted in the region’s heritage.

Technical Profile: To Be Light Bianco

Crafted from 100% Trebbiano grapes, To Be Light Bianco is straw-yellow with greenish highlights. The winery notes that the aromatic profile leans towards exotic fruits and citrus, supported by delicate floral notes and a mineral finish. On the palate, it is medium-bodied, savory, and vibrant, with a crisp acidity. The wine is positioned as an ideal pairing for aperitifs, light seafood starters, fried dishes, charcuterie, and sushi. It is also promoted as a versatile base for creative mixology.

Both labels are set for release this March, targeting both the HoReCa (on-trade) and retail (off-trade) channels.

© All rights reserved