Refrigeration 4.0: Epta Launches MyEpta, Transforming Cabinets into Digital Assets

The world of commercial refrigeration is undergoing a major evolution: traditional cooling technology is now being augmented by digital tools for intelligent operational and data management. Within this landscape, Epta has unveiled MyEpta, a multi-functional digital platform that marks the Group’s definitive shift towards “servitisation”—offering advanced services to complement its equipment.

A Single Hub for Total Control

The platform was created to overcome data fragmentation, providing retailers with a single, secure point of access for asset monitoring. MyEpta is structured into two management levels tailored for different professional profiles:

• Asset ID: Dedicated to technicians, this feature allows for the unique identification of every single cabinet via NFC technology. By scanning the tag on the unit, users gain instant access to diagnostics, manuals, and service history, significantly speeding up maintenance and reducing machine downtime.
• Store ID: Designed for store managers, this serves as a centralised dashboard to monitor the entire fleet across a single outlet or an entire network. It aggregates performance KPIs, service contracts, and energy consumption data, supporting investment decisions based on real-time evidence.

Remote Monitoring and Shrinkage Management

Through MyEpta, retailers can activate EptaService digital features, most notably SwitchON. This advanced 24/7 tele-monitoring system detects anomalies in real-time, allowing for remote technical interventions before the cold chain is compromised. Beyond technical efficiency, the platform integrates security and loss-prevention solutions by monitoring improper openings or unauthorised access.

Optimising Inventory and Stock Rotation

Thanks to these new technologies, every solution is conceived as an integrated system of products and services. The goal is to maximise store profitability through a harmonised vision supported by operational data. By integrating technologies such as the Door Opening Tracker, MyEpta uses heat maps to analyse consumer behaviour in front of the cabinet.

This in-store data is vital for analysing stock rotation, optimising planograms, and supporting predictive restocking logic. Simultaneously, store staff benefit from a drastic reduction in manual checks, resulting in tangible savings of time and resources.

Retail Media and Audience Measurement

To complete this value-added strategy, Epta has introduced GlassView, a digital signage system for retail media. This technology, currently in the proof-of-concept phase, transforms the glass surfaces of the cabinets into premium advertising spaces, enabling retailers to deliver targeted promotions and dynamic product information.

These results are made possible through Epta’s collaboration with Quividi, a pioneer in AI and multi-sensor audience measurement for Digital Out-of-Home (DOOH) and in-store Retail Media. Quividi’s Audience Measurement Platform (AMP) uses computer vision to anonymously detect footfall and, optionally, analyse demographics and attention metrics. This provides precise, actionable insights to optimise retail media campaign performance.

This represents a strategic tool for categories such as low and no-alcohol, which require effective shelf-edge communication to explain their distinctive characteristics directly to the consumer.

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