Sodamore concludes its inaugural year with a volume of 60,000 bottles

Sodamore: Mindful Drinking and 60,000 Bottles Sold in Year One

Just over a year since its inception, Sodamore closed 2025 with 60,000 bottles sold, expanding its lineup with three new SKUs premiered at the Beer & Food Attraction trade show.

“These include Cola Spark, featuring ginseng and date syrup; Summer Crush, a tropical take on lemonade made with lemon, mango, sage, and date syrup; and a non-alcoholic amber beer crafted through interrupted fermentation,” says CEO Giovanni Rastrelli, who co-founded the startup alongside actor Luca Argentero and three other friends.

Distribution and Market Strategy

Rastrelli, how and where is Sodamore distributed?

“We operate within the Italian OOH (Out-of-Home) channel, working with direct key accounts such as Eataly, All’Antico Vinaio, Poke House, and Signorvino, with several other agreements currently being finalized. We are also establishing partnerships with distributors to help us reach individual local venues, while continuing to drive growth through our proprietary e-commerce platform.

The opportunities in the ‘away-from-home’ sector are vast: our products are a natural fit for theme parks, holiday resorts, and the hospitality industry (HORECA). Furthermore, we are looking closely at ‘soft clubbing’—an emerging trend in Italy that perfectly mirrors our brand ethos: having fun with awareness and choosing a clear-headed, balanced, and authentic lifestyle as an act of self-love.”

Production and Quality Control

Where do you manufacture your products?

“Our soft drinks are produced in Calabria using natural raw materials and no refined sugars. In our flagship ‘Sodamore’ sparkling soda, we use grape juice as a sweetener, while Cola Spark and Summer Crush utilize date syrup.

Our beer, however, is brewed in Poland, a country with a deeply rooted non-alcoholic tradition. There, we partnered with a premium craft brewer that guarantees both exceptional quality and pasteurization. This is a vital step for product stability, ensuring the beer remains perfect for up to a year. For context, our soft drinks have a 24-month shelf life, while our dealcoholized wine—produced in Germany—lasts 30 months.”

The Vision Behind the Brand

What drew Luca Argentero to the non-alcoholic space?

“It grew from the personal needs of a group of friends who, at a certain point in their lives, wanted to champion a message of love and mindfulness. We are all fascinated by the beverage industry, and many of us brought prior expertise to the table.

My background is in catering and craft beer; Emanuele and Michele have twenty years of experience in premium wine distribution; while Francesca and Luca are experts at crafting and communicating a narrative. We simply combined our strengths to build the right team.”

Identifying the Sodamore Consumer

Who is your target audience?

“Demographically, we sit in the 22 to 40 age bracket. We are speaking to ‘label-conscious’ consumers—the type of people who flip the bottle over to see what’s inside. On our labels, they find a clean list of just five ingredients.”